Reverse ETL to business tools template

Components in this data flow diagram

• Product DB, billing, CRM
• ELT loader
• Warehouse raw
• dbt models
• Customer 360 model
• Product-qualified leads
• Churn risk scores
• Reverse ETL sync
• Changed rows only?
• Salesforce
• Marketing automation
• Support desk
• Ad audiences
• Sync error log
• Alert data team

How to use this data flow diagram template

1. Click Open in the editor. The data flow diagram opens on a new page in FlowDiagram — nothing is uploaded and there is no sign-up.
2. Rename, add or delete shapes and drag them where you want; connectors stay attached as things move.
3. Drop in vendor logos from the library — 1,160 of them, including every AWS, Azure and Google Cloud service icon — or restyle it with the colour and theme controls.
4. Prefer text? Edit the Mermaid source below and paste it in through ☰ → Import diagram (see the Mermaid editor); it imports as an editable diagram.
5. Export to PNG, SVG or PDF, or press Ctrl+L for a link that carries the whole diagram.

Mermaid source

The whole template is the text below. Paste it into FlowDiagram, keep it in Git next to the code it describes, or hand it to an AI assistant to extend.

flowchart LR
  SRC[Product DB, billing, CRM] --> ELT[ELT loader]
  ELT --> RAW[(Warehouse raw)]
  RAW --> DBT[dbt models]
  DBT --> M1[(Customer 360 model)]
  DBT --> M2[(Product-qualified leads)]
  DBT --> M3[(Churn risk scores)]
  M1 --> RETL[Reverse ETL sync]
  M2 --> RETL
  M3 --> RETL
  RETL --> DIFF{Changed rows only?}
  DIFF --> SFDC[Salesforce]
  DIFF --> HUB[Marketing automation]
  DIFF --> ZEN[Support desk]
  DIFF --> ADS[Ad audiences]
  RETL --> ERR[(Sync error log)]
  ERR --> ALERT[Alert data team]

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