SWOT analysis to strategy template

Steps in this flowchart

• Strategy offsite
• Gather market, competitor & financial data
• Internal audit
• PESTLE & Five Forces scan
• Strengths
• Weaknesses
• Opportunities
• Threats
• SO: use strengths to win opportunities
• WO: fix weaknesses to seize opportunities
• ST: use strengths to counter threats
• WT: minimise weaknesses & avoid threats
• Long list of strategic options
• Scores high on impact vs effort?
• Park in backlog
• Board approves funding?
• Initiative charters, owners & KPIs
• Quarterly strategy review

How to use this flowchart template

1. Click Open in the editor. The flowchart opens on a new page in FlowDiagram — nothing is uploaded and there is no sign-up.
2. Rename, add or delete shapes and drag them where you want; connectors stay attached as things move.
3. Drop in vendor logos from the library — 1,160 of them, including every AWS, Azure and Google Cloud service icon — or restyle it with the colour and theme controls.
4. Prefer text? Edit the Mermaid source below and paste it in through ☰ → Import diagram (see the Mermaid editor); it imports as an editable diagram.
5. Export to PNG, SVG or PDF, or press Ctrl+L for a link that carries the whole diagram.

Mermaid source

The whole template is the text below. Paste it into FlowDiagram, keep it in Git next to the code it describes, or hand it to an AI assistant to extend.

flowchart TD
  START([Strategy offsite]) --> RESEARCH[Gather market, competitor & financial data]
  RESEARCH --> INTERNAL[Internal audit]
  RESEARCH --> EXTERNAL[PESTLE & Five Forces scan]
  INTERNAL --> S[Strengths]
  INTERNAL --> W[Weaknesses]
  EXTERNAL --> OPP[Opportunities]
  EXTERNAL --> T[Threats]
  S --> SO[SO: use strengths to win opportunities]
  OPP --> SO
  W --> WO[WO: fix weaknesses to seize opportunities]
  OPP --> WO
  S --> ST[ST: use strengths to counter threats]
  T --> ST
  W --> WT[WT: minimise weaknesses & avoid threats]
  T --> WT
  SO --> LIST[Long list of strategic options]
  WO --> LIST
  ST --> LIST
  WT --> LIST
  LIST --> SCORE{Scores high on impact vs effort?}
  SCORE -->|No| PARK[Park in backlog]
  SCORE -->|Yes| FUND{Board approves funding?}
  FUND -->|No| PARK
  FUND -->|Yes| PLAN[Initiative charters, owners & KPIs]
  PLAN --> REVIEW([Quarterly strategy review])

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