Marketing & growth templates
Campaigns, funnels and content workflows for marketing and growth teams. Every one opens as a real, editable diagram — restyle it, extend it and export it as your own.
All 13 marketing & growth templates
Marketing campaign launch process
Brief through post-launch reporting, used to plan and document a campaign timeline.
MermaidLead nurture email funnel
Sign-up through sales handoff, a standard marketing-automation diagram.
MermaidMarketing funnel (AIDA)
Awareness, interest, desire, action — the classic funnel used to plan channel strategy.
MermaidContent production workflow
Idea through published post, used by content and social teams to track their pipeline.
MermaidA/B test process
Hypothesis through rollout decision, a standard experimentation workflow for growth teams.
MermaidEvent / webinar marketing funnel
Promotion through post-event follow-up, used to plan a webinar or conference funnel.
MermaidCustomer referral program flow
Existing customer to new customer, with a reward on both sides — a growth-loop diagram.
MermaidSEO content workflow
Keyword research through ranking review, used by SEO and content teams.
MermaidBrand asset approval workflow
Design through brand sign-off, used by brand and design teams to formalize review gates.
MermaidCustomer persona research process
Interviews and data feeding into a usable marketing persona.
MermaidInfluencer marketing campaign
Running a creator campaign: brief, discovery and vetting, contracts, content approval, disclosure compliance, publishing and performance-based payment.
MermaidMarketing automation lead scoring
Scoring leads on fit and engagement in a marketing automation platform, routing MQLs to sales, recycling rejected leads and decaying scores over time.
MermaidPR crisis response
A communications team handling a brand crisis: social listening alert, severity triage, holding statement, legal review, stakeholder messaging and recovery monitoring.
Mermaid